Ipsum is a market research company that covers people, markets, brands and society. Market and business research services are at our core. We are a measurement and data analytics company providing in-depth insights. We focus on information and analytics to deliver rich insights that can help our clients in decision making.
Businesses today need to keep their eye on the ball with consumers. There is a critical connection between businesses addressing consumer’s needs. This can play an important role in helping retain customers and keep marketing spending smart and under check.
Ipsum offers the state of the art technical backbone combined with the strong methodology and resources.
Keeping a gauge on consumer choice behavior is not only limited to consumer insights but defines a whole culture of knowing how to keep consumer needs close to heart during whole of the manufacturing process and marketing cycle.
Ipsum offers a platform independent system which can be accessed from any Internet-enabled device worldwide.
Our system can be accessed across the globe.
All questionnaires and surveys can be modified real-time, and the collected data is also updated in real-time.
All data is centrally stored and is accessible anywhere anytime.
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